Audi’s first electrified car priced from $37,900

On the heels of Wednesday’s global S8 Plus super sedan announcement, Audi has confirmed US pricing and availability for an important new model at the other end of its portfolio.

The 2016 Audi A3 e-tron plug-in hybrid arrives in dealerships this October, and it will be the German automaker’s first electrified car sold in America. Starting at $37,900 before incentives and government tax credits, the e-tron joins Audi’s burgeoning A3 small car lineup, which consists of the A3 sedan, A3 Cabriolet, and S3 sport sedan. For the moment at least, the A3 e-tron will be the only Sportback (Audi-speak for “hatchback”) model sold stateside.

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