Why the OnePlus 9 Pro’s sensor is more exciting than its Hasselblad logo

The arrival of the Samsung Galaxy S21 in January seemed to suggest that zoom would be the next big battle ground for the best camera phones – but the imminent OnePlus 9 series clearly has other ideas.

The next big Android phone launch of the year, which will be revealed on March 23, has instead been built around OnePlus’ new three-year partnership with Hasselblad. This will see the OnePlus 9 series benefit from ‘Natural Color Calibration’ processing that the company says will part of “our greatest leap forward in mobile photography yet”.

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