Are you a trend-setter, a dedicated follower, or a fashion disaster? That’s the question we’ve been asking of the PRADA Phone 3.0 byLG, the phone company’s third attempt at a handset suitable for the catwalk, and the first to legitimately fall under the smartphone banner. Running Android with a custom UI in Anna Wintour’s favorite color scheme, the new PRADA handset is hoping to appeal to fashionistas and geeks in equal measure, but is it truly bespoke, merely off the peg, or a thrift-store special? Read on for the SlashGear review.
Mention PRADA and distinctive design is not far behind: the fashion house has a reputation for sex appeal and unusual cuts in its clothing lines, and translating that to technology is a challenge. LG has opted for the slick, contemporary feel of a PRADA accessory – think man-purse or watch – and so the third-gen phone gets sharp edges, slices of metal and leather-style finish.
Note we say leather-style: the textured back panel of the PRADA Phone 3.0 is indeed plastic molded to look and, to a minor extent, feel like hide. LG tells us that’s because real leather could warp or be otherwise marred in daily use, though leather wallets (or indeed cows) don’t seem to necessarily suffer such a fate. The end result is something that looks far better than it feels, which is a black mark against a luxury device.
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