People want cheaper iPhones, but Apple’s not interested in making them – here’s why

It’s unlikely Apple will target the mid-range or affordable phone market anytime soon, despite strong interest in cheaper iPhones, according to industry experts.

Gartner research vice president Annette Zimmermann told Trusted Reviews that Apple’s focus on profit suggests it will continue to only offer modest discounts on its handsets, despite recent evidence suggesting lower prices could grow its overall market share on Wednesday.

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