Micromax made their grand comeback riding on the Anti-China sentiment last year, urging Indians to say no to Chinese products and go all ‘In for India’. If you too felt like this pitch really spoke to the patriot in you, you’ll be really pleased to know that Micromax has launched their latest phone with a processor from a 100% Chinese company (details here). Now I don’t see anything wrong with that, since this must be done to provide the best value to the end consumer at a competitive price point, but why were the people who are just trying to buy a good phone in their limited budgets made to feel bad just because they wanted to buy a Chinese phone instead of going for an underwhelming non-Chinese option?
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