Next week, LG will finally be unveiling its star contender for this year and it undoubtedly believes it has a winning formula. Truly, the LG G4 would have the best of the best components around, but, as Apple and now Samsung have proven, design can go a long way when it comes to drumming up hype, interests, and hopefully sales. In that regard, the G4 does have a few tricks up its sleeves leaning towards “design”, with some of them seemingly taking a jab at its biggest rival, Samsung.

Just when Samsung has finally moved away from plastic and faux leather and into metal, LG has taken a different yet equally radical route. It has actually gone full, genuine leather. Whether that will do wonders for the phone’s cleanliness after months of use still needs to be seen, but leather has always been a hallmark of luxury and prestige, a material so far only found in expensive luxury smartphones. LG G4 buyers won’t have to pay more just get that, and in several colors in fact. Whether the rest of the phone’s body remain plastic or also switch to metal remains to be seen. This new teaser shows just how serious LG is about its “genuine leather” spiel.
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