iPhone 13 — here’s how Apple can convince people to upgrade

The iPhone 13 will have a tough act to follow after the iPhone 12’s success

By any measurement, last year’s iPhone 12 was a rip-roaring success for Apple. All four models received rave reviews, and phone buyers voted with their wallets, pushing Apple revenues to record highs. The iPhone 12 gave Apple the chance to demonstrate its continued mastery with mobile photography and they ushered in the 5G era for iPhone users.

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