If this iPhone name leak is accurate, Apple has learned a lesson or two

An accessory manufacturer has revealed names for three upcoming new iPhones, which could reveal a significant shift in focus.

According to ESR, a firm that makes iPhone cases, the new models will be dubbed the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max. While the last of these names is just as clunky as the infamous triple camera design that’s widely circulating online, the changes from the last generation likely reveal a renewed focus on the more affordable model of the range, along with the end of the Roman numerals.

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