Andy Rubin took a big risk. The father or Android, as he has been called, tried to out-Google Google in making a phone worthy of being the Android poster boy. But while it may have mostly succeeded in creating an identifiable product, it has arguably failed to sell it. Despite the early investments, Essential is a sinking ship and it will be taking the Essential phones with it. Which is a tragedy for the Android world because it is exactly what the market needs.
There were two big pieces of news for all types of Essential users over the weekend. Power users were probably giddy with the availability of Android P developer preview for the PH-1. The Essential is one of the very few devices officially supporting it, the others being the Nokia 7, the newly launched OnePlus 6, and, of course, the Google Pixels, among others.
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