More and more smartphone vendors are jumping on the rugged device bandwagon, which isn’t surprising as competition in this arena is still sparse, while profit margins are healthy given the higher retail prices these handsets usually carry.
Samsung with its Galaxy Active range is probably the most well-known ruggedized vendor out there but there are several other players – Cat, AGM, Homtom, Ulefone, Blackview, Nomu and Doogee to name some – that are scrambling to get a bigger piece of the ruggedized pie.
The latter has just released a new flagship model called the S60 – not to be confused with the Cat S60, the EL S60 or the Lenovo S60 – which couldn’t have been more stereotypically designed. The marketing material and pictures that accompanied its launch clearly point to the return of the classic ‘man’s phone’.
Read full post here: