ASUS’ first Zenfone of the year,  the Zenfone Max Plus, just debuted earlier today and while it’s not the company’s newest flagship, it is their first contender in the 18:9 display market. They also did their best to create a lot of hype for the device as we received countless of different teasers since the year begun.

Does the device warrant all that hype and can it live up to its “Battery King” title? Let’s find out in our full review.

Disclaimer: ASUS will be providing a day-one patch to address software issues and improve battery life and general performance.

Design and Construction

The Zenfone Max Plus dons a new yet familiar design largely due to its 18:9 display. Although that different design language can only be seen and felt at the front, as the back of the device shares similar cues from previous ZenFones. It is relatively thicker than most smartphones, and it maintains a slim aura and feel thanks to the thin side bezels.
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