Hot Wheels Is Going Electric with a Bike

Hot Wheels is partnering with e-Bike maker Super73 to get onto two wheels.

Mattel’s die-cast superstar Hot Wheels is no stranger to strategic partnerships. There have been limited-edition Hot Wheels computers, Hot Wheels Power Wheels, and virtually every other kid-focused item at your local toy store. Now Hot Wheels is venturing into a partnership that should help the big kids and adults—for an e-bike.

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Hot Wheels x Super73 Unveil E-Bike Collaboration
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