This one picture shows why Nvidia’s 12-pin power connector is better

When rumors of an Nvidia-specific power connector for the rumored GeForce RTX 3090 surfaced last month, it sent hardware nerds into a tizzy that the cable would be a major turn off. If you need a fresh cable or power supply to run a new Ampere GPU, after all, that could push you toward the competition. But in pictures revealed by German site Hardwareluxx.de, the 12-pin connector makes a pretty compelling case for why it might be preferred.

Hardwareluxx.de actually got a hold of a cable from power supply maker Seasonic (which also spilled the beans about these connectors on Chinese social site bilibili). Editor Andreas Schilling posted a tweet showing the new 12-pin connector next to the standard dual 8-pin connectors used on high-end graphics cards.
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https://www.pcworld.com/article/3572552/nvidias-12-pin-power-connector-for-next-gen-geforce-cards-makes-a-lot-of-sense-when-you-see-it.html