Microsoft’s push to attract users to proprietary Edge browser seems to be working, at least according to one major traffic metric. There has been a sustained effort from Microsoft to promote Edge since its relaunch in January 2020, and figures provided to TechRadar Pro by SimilarWeb reflect this: visits to the browser’s download page increased that month by over six and a quarter million compared to December 2019, from 228,644 to 6,524,646. There was another spike in May 2022, with visits going up by almost a million over the previous month – possibly due to Microsoft’s April 2022 announcement that Edge would support the use of VPNs.
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