If there’s one message we’re getting from companies, it’s that designing your own hardware and pairing it with your own software is the way to go.

Apple has long known this and doesn’t do anything else, we’ve seen Google embrace this through Pixel devices and Microsoft does the same with Surface, resulting in some top Windows devices.

Microsoft surprised many with the launch of the Surface Studio: we expected an all-in-one, but we didn’t quite expect Studio. At a surface level, it’s a natural competitor for Apple’s champion iMac with Retina display.

Here’s how the Microsoft and Apple square up and yes, one runs Windows 10, the other Mac OS.

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https://www.pocket-lint.com/laptops/buyers-guides/microsoft/139305-microsoft-surface-studio-vs-apple-imac-what-s-the-difference