When it comes to first impressions, one may think that their business’s website’s top priority must lie within its initial design. And while there’s no doubt aesthetics are of the utmost significance, many business owners must prioritize page load time within their user’s journey. According to a study by Amazon Web Services, ecommerce businesses leave 35% (opens in new tab) of sales on the table due to bad user experience. Staggeringly, that translates to roughly $1.4 trillion worth of sales
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