After Steve Jobs introduced the iMac in 1998 it changed Apple, providing the catalyst for the reinvention of the company from a niche PC maker into the conglomerate of today. The iMac was highly unconventional, brilliantly colourful and had that Apple hallmark of binning tech that some considered essential but would actually become obsolete (in that case, it said hello to USB and DVD and goodbye to floppy disks).
Some 23 years on and Apple has returned to that form book in the all-new iMac (2021) – as with the recent colour burst iPhones – to reinvent the iMac for the ARM-based Apple Silicon era.
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