Uber unleashes Stormtrooper rides for Force Friday

As Force Friday begins, seeing the release of new Star Wars toys in celebration of The Force Awakens, even Uber is getting in on the marketing extravaganza. As Hot Wheels are unveiling a number of new toy cars inspired by Star Wars characters, the company has partnered with the ride-hailing service to unleash a fleet of life-size First Order Stormtrooper vehicles on New York City. The white Dodge Chargers feature special black decals to help with the Stormtrooper look, and are complete with Hot Wheels logos.

Read full post here:

Share on FacebookPin on PinterestTweet about this on TwitterShare on LinkedIn