Uber and Kia tie-up will strengthen Kia’s EV market share in Europe

Many local and federal governments worldwide are pushing ridesharing companies to transition their fleets to electric vehicles. However, studies have shown that ridesharing services such as Uber increase local emissions due to miles driven without passengers in the vehicle. To help reduce emissions, Uber and automaker Kia announced not long ago they were partnering with the automaker supplying electric vehicles in Europe to Uber.

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