Lexus is literally putting gamers in the driving seat with its newest Gamers’ IS concept. Based on a standard 2021 Lexus IS 350 F Sport, Gamers’ IS is the first vehicle designed by and for the Twitch community, said Lexus, and the video streaming platform’s 15 million daily active users were responsible for voting on the vehicle’s modifications.
“The Twitch community dives headfirst into their passion of gaming, just as we did in designing the new 2021 Lexus IS as a pure expression of a sports sedan,” said Vinay Shabani, vice president of marketing at Lexus.
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