The Tesla Model Y is Elon Musk’s biggest challenge yet

It’s almost time for another Tesla, and while you might think Elon Musk & Co. are old hands at new EVs by now, the Model Y represents a whole new level of risk for the upstart automaker. Tesla’s first crossover looks set to capitalize on what has made the Model 3 so popular: healthy range, high-tech features, and competitive pricing – or at least the promise of it – all with fanboy-favorite Musk’s seal of approval. Make no mistake, though, this is the company’s toughest journey so far.

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