In many ways, Mercedes-Benz’s new VISION AVTR concept car is everything we’ve come to expect from automakers at CES 2020: exaggerated style wrapped in an ambitious message, in this particular case James Cameron’s epic “Avatar” movie. Certainly, the VISION AVTR – which stands for Advanced Vehicle Transformation – is full of gloriously hi-tech details that Mercedes says embody the next chapter of sustainable luxury. Think ecologically-sound mobility mixed with awe-inspiring, futuristic design that tries to highlight the interaction between humans and machines. It’s a tall order, but then again the VISION AVTR is a big car.
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