The Apple Car is exposing the EV industry’s biggest strategy rifts

Apple’s talks with Hyundai and Kia which could have seen the South Korean automakers build the much-rumored Apple Car have ended, highlighting stark differences in how automakers aim to capitalize on significant investments into electric vehicle platforms. Earlier in the year, Hyundai appeared to signpost that Apple’s longstanding Project Titan car project had found its manufacturing partner, announcing that the two companies were in talks.

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