Automakers are notorious for building expensive cars and slapping even more expensive price tags on them. It may appear to be a big gamble, but it pays off for dealers because the rich buy new cars like most people buy new shoes.

This isn’t true for everyone, however. For most consumers, buying a supercar is a dream. Just one glance at the window sticker is enough to snap most people back into reality before wandering off to find something more reasonable and less exotic.
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https://www.motorbiscuit.com/cars/the-2020-chevrolet-c8-corvette-is-more-affordable-than-you-might-think/