JLR cuts China-made Evoque prices, revamps sales team

Effective from 2 July, the firm has cut prices of the China-made Evoque by an average 6% across variants

The Jaguar Land Rover Automotive PLC (JLR)-Chery joint venture (JV) has cut prices of the Range Rover Evoque, the sports utility vehicle it produces at its manufacturing facility in the Chinese province of Jiangshu. It has also revamped its sales team in a bid to recoup volumes.

One out of every four models produced by the British automaker is sold in China. Also, the region accounts for more than 80% of the profit of the company, owned by Tata Motors Ltd.

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