Jaguar: customers aren’t cargo, won’t make self-driving cars

While some car makers are scrambling to make cars smarter, perhaps even to the point of being able to drive themselves, at least one is putting hard limits to what technology will be able to do. At least according to its R&D head. Wolfgang Epple, Jaguar Land Rover’s research and development chief, might come off as anti-robot, but his reasoning pretty much appeals to human emotion. The company doesn’t consider its customers as cargo so they aren’t interested in developing a robot that just delivers them from one point to another.

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