Predicting the demise of a beloved brand isn’t a proud moment.
Anyone who can remember the smell of a 928’s interior from the 1980s, or the eccentric vertical switches on the door of a 911, probably still sees Porsche as the aspirational brand of the people, a company that can sell a million-dollar car in the same showroom as a $55,000 car. Porsche is the quasi-exotic brand that is attainable.
But it just debuted a Quasimodo version of its Cayenne, and I fear everything is going to change.
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https://www.caranddriver.com/features/a26898403/are-porsches-still-good/
