Coronavirus may revive the chances of a new budget-friendly city-car from Hyundai
Hyundai Australia says it will continue to search for more affordable mainstream cars for the Australian market after identifying a potential market gap opened up by the coronavirus pandemic.
With recent studies suggesting fewer people in Australia are willing to take public transport as part of their weekly commute in the wake of the ongoing COVID-19 crisis, Hyundai Australia boss John Kett says he is keeping his options open for a $16,000-$20,000 city-car.
As it stands, the cheapest vehicle in Hyundai’s current line-up is the Hyundai Venue Go (from $20,190), following the axing of the Accent last year.
But even as Hyundai, which established itself in Australia with cheap-and-cheerful models, moves towards a more upmarket sales strategy, Kett said there was fresh scope to deliver consumers a more affordable entry point.
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