Could a new rival for TRD be en route?
Off-roading and overlanding is the hottest trend in the automotive industry. Body-on-frame stalwarts like the Jeep Wrangler and Toyota 4Runner are selling like crazy, but the craze goes well beyond that; these days, just about every new crossover or station wagon now positions itself as a body-cladded, active lifestyle adventure vehicle. (Even Subaru, selling a car called “the Outback,” has felt obligated to up the ante with a “Wilderness” sub-brand.)
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