Genesis Essentia first look: Electric lust

Genesis is forging its own path, trying to carve out a segment of the luxury market without riding on the coat-tails of Hyundai and Kia, and it needed a figurehead car. That’s just what the South Korean automaker delivered at the New York International Auto Show this week in the shape of the Genesis Essentia Concept. While the new 2019 G70 might be the production car, it’s an all-electric performance Gran Turismo to which the responsibility to make Genesis a respected brand falls.

It’s tough to find a bad angle on the Essentia. The car is every bit as unfeasibly low as you’d expect from a concept vehicle – which doesn’t have to deal, of course, with the realities of less-than-perfect asphalt – but stops short of outlandish proportions. The hood is long, like classic GT cars, and bears Genesis’ new grille design, a less fussy version of the existing crest that helps further distance the car from its Hyundai cousins.

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