What’s in a $67,000 F-150? Massaging seats and a panoramic sunroof, for starters

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Securing the title of the best-selling vehicle in America for nearly three and a half decades running doesn’t happen by accident, and keeping the F-Series trucks relevant to as many buyers as possible is obviously a high priority for Ford. The Blue Oval took a gamble when they completely redesigned the F-150 for 2015 with a new all-aluminum body, and the company’s recent focus on turbocharging finds a boosted V6 in a place of the naturally aspirated V8s that are still typically found in rivals’ top of the line pickups. Many industry pundits predicted calamity for Ford’s sales in the wake of these unconventional tactics, but the sales numbers continue to climb.

Now that Ford’s venture into modernizing the F-150’s platform and drivetrain lineups has proven effective they’ve set their sights on the truck’s feature set, and nowhere is this more prevalent than in the new Limited model. But with polished 22-inch wheels, a panoramic sunroof, real wood accents and a price tag that starts at nearly $62,000, the F-150 Limited 4×4 Supercrew is as much about the country club as it is about the work site. Massaging seats might seem incongruous with a Class IV trailer hitch at first glance, but after spending some time with the F-150 Limited and its myriad of clever and useful functionality (as well as its coddling amenities), I have little doubt that many well-heeled buyers will be smitten with this lavishly appointed 4×4.
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