Rivian is one of the many companies that wants to end Ford’s 38-year reign over America’s sales chart. It’s busily developing an electric pickup truck named R1T that will overlap with the F-150 in several key ways.
It’s an electric four-door, five-seater model developed with adventurers and nature lovers in mind. It’s closer in spirit to a Jeep Gladiator than to a Ford F-350. It’s new from the ground up, and it looks like one of the most attractive entries into this burgeoning segment — on paper, at least.