The DS 7 Crossback is an important car for DS Automobiles. It represents the start of something new. Announced as a new brand in 2014, this is the first car for the marque that’s all DS and no Citroën. That means there’s no chevron-badged version, as DS Automobiles sets out to become the luxury arm of Groupe PSA.
Flaunting the old Citroën DS as the avant-garde inspiration for the brand, the DS 7 Crossback drives straight into the hottest car segment, offering a new SUV, and aiming to reassert French car luxury on our roads.
DS design brings touches of flair
When DS Automobiles introduced us to the DS 7 Crossback, it dropped in names like Chanel and Louis Vuitton, leaving no doubt about how it wants this car to be perceived. Seeing M. Macron driving the DS 7 down the Champs-Élysées at his presidential inauguration put this car in the public eye, but now it’s hitting the UK’s roads.
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