Bugatti tailored custom car program is the hyper-luxury Pimp My Ride

French supercar maker Bugatti has officially launched its Sur Mesure (or tailored in French) customization program by unveiling a one-off Chiron Pur Sport wearing vintage-inspired livery. According to Bugatti, Sur Mesure responds to an ever-growing demand for personalized Bugattis like the Chiron Les Legendes du Ciel and the Divo Lady Bug.

Drawing inspiration from the Bugatti Type 51 racing car of legendary racing drivers Louis Chiron and Achille Varzi at the 1931 French Grand Prix, the customer wants a Chiron Pur Sport that immortalizes the racing heroics of vintage Bugattis.

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