Five days, three continents, and four cities: Munich, New York, San Francisco, and Beijing. It may sound like the itinerary of a famous rock band’s world tour, but it’s actually something even more exclusive. BMW’s integrated its newest concept car into a jet, and set off on the iNEXT World Flight to preview its vision of the next generation of electric vehicles.
Beyond the plane, and racking up the frequent flier miles, the core of it is the BMW Vision iNEXT. Loaded inside a Lufthansa Cargo Boeing 777F – widely regarded as the most efficient and most advanced cargo aircraft in the world – the goal was straightforward. Give a select panel of around 300 journalists a sneak peek into the future of electric and autonomous mobility.
“The BMW iNEXT is the future of mobility. It’s more than just a car. It’s a trailblazer for all relevant future technologies,” Klaus Frohlich of BMW AG said of the concept. “The iNEXT integrates all our strategic initiatives in one format.”
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