Audi gives Sonos its first in-car audio win in the new Q4 e-tron EV

Audi and Sonos have quietly partnered on in-car audio, the connected speaker company’s first foray into automotive, with the technology first showing up in the new Q4 e-tron all-electric crossover. Audi previewed the cabin of the new EV earlier this week, along with its augmented reality head-up display, but it was a handful of surreptitious Sonos logos on the speaker grilles that caught the eye.

The Q4 e-tron will be Audi’s smallest vehicle in the North American e-tron EV line-up, at least for the moment.

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