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Aston Martin CEO says future will include hybrid model

Posted on June 4, 2015August 9, 2019 By Jarvis

Andy Palmer, CEO of Aston Martin, says the future of the British luxury car maker will likely include the release of a hybrid model. This wasn’t a confirmation that something is already in the works, but rather an acknowledgement that hybrids and electric vehicles are the eventuality of all cars, and at some point it will be Aston Martin’s turn. The exec shared his thoughts with Autocar last month at the 2015 Nürburgring 24 Hour endurance race in Germany.

Palmer explained that as time goes on, cars can only be downsized and made more efficient by so much, so hybrids are inevitable. “I’d rather put a hybrid in there than an in-line four-cylinder,” he added. When it comes to a great sports car, he believes “Power, Beauty, [and] Soul” doesn’t have to exclusively mean a gasoline engine. “It just needs to be really powerful, really beautiful and set your heart on fire.”
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Cars Tags:aston martin, electric, hybrid, luxury, Luxury Car, race, Slashgear

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