As F-150 Lightning reservations pass 130k, Ford’s EV truck challenge is clear

Ford has passed the 130,000 mark on reservations for the F-150 Lightning all-electric pickup truck, with the automaker announcing a bumper August 2021 but raising questions around just how fast it can deliver its new EV. Retail sales grew more than 6-percent versus July 2021, Ford confirmed today, thanks to production and inventory improvements, though it’s the company’s future products which are arguably causing the greatest stir.

The new Ford Maverick, for example, has also exceeded 100,000 reservations at this point.

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