Fears the retro pick-up truck could cannibalise Ranger and F-150 sales ultimately led to its demise.

A long-rumoured pick-up variant of the Ford Bronco has been scrapped, according to a new report from Automotive News.

Citing “insider sources,” the outlet claims Ford executives expressed concern the new model could cannibalise sales from existing products in the line-up, including the Ford Ranger and larger F-150.
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