“Pride” is an annoying buzzword in the auto industry. Automakers routinely talk about how proud they are of X or how Y is so great because their employees take pride in the product. Call me a cynic, but 99 percent of the time, this is nonsense conjured up by a marketing person to attach human sentiment to an unsentimental product. With the 2021 Maserati MC20, though, the company’s pride is palpable and well-warranted.
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