In the past year, the mid-size truck segment welcomed an insanely capable Chevrolet Colorado ZR2 Bison, a reborn Ford Ranger, and the all-new Jeep Gladiator. And yet, despite an onslaught of new and improved competitors, the Toyota Tacoma is still the best-selling mid-size truck, one of the top 15 best-selling vehicles in America, and Toyota’s body-on-frame sales king.
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https://www.motor1.com/reviews/361234/2020-toyota-tacoma-first-drive/