Jaguar Land Rover’s director of its Special Vehicle Operations (SVO) sub-brand, Jamal Hameedi, describes his outfit as an amplifier for the company’s products. If the product in question has a sporty bend, SVO turns it into an SVR. If comfort or style are the overarching goals, then an SVAutobiography Dynamic Edition (SVAD) is born.
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https://www.motor1.com/reviews/384784/2020-range-rover-velar-svautobiography-dynamic-first-drive/