Why should anyone buy a Nissan Titan? The question sounds glib, but it’s a fundamental point any vehicle must address — especially in the hyper-competitive full-size truck segment, where just being good enough is not very good.

Nissan named its truck “Titan” to convey size and strength, but the connotation that stems from Greek mythology — an immortal cast aside by the craftier, more fleshed-out (and markedly less prone to infant consumption) Olympians — may depict the Titan’s market situation more accurately. Ford, Fiat Chrysler and GM will outspend all comers to dominate in the full-size truck arena.
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