The hamsters from the last-gen Kia Soul have run out of town. Why? The new Soul scared them away. Those cute rodents were aimed at getting younger drivers into the boxy vehicle.
Now, things are different. Everyone knows about the Soul, but they’re familiar with the cutesy version. The all-new 2020 Kia Soul is here to show off a new side of the machine — a sharper, more aggressive edge to prove that going against the grain is a good thing.
Hatchback? SUV? CUV? One could technically make the argument that the Soul is all of these. The classification isn’t important, because you’re getting the best of all worlds. Its subcompact size means pricing starts at an affordable $17,490 for the base LX trim. Move up to the GT-Line Turbo, which is the vehicle we tested for a week, and you’re looking at a starting price of $27,490. That’s still affordable by today’s standards.
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