Kia Motors’ announcement of its India launch was met with a whole lot of enthusiasm. Hyundai’s sister brand has been a popular choice in international markets, and buoyed by Hyundai’s success, has a very elaborate plan for India. It had the biggest show floor among all brands at the 2018 Auto Expo, and suitably, when I took the 2018 Kia Optima out for a spin around Delhi, I was stopped multiple times by eager car enthusiasts asking about the brand, the car itself, and even how to get dealerships for Kia Motors.
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