2018 AJP Motorcycles PR7 First Look Review

Portugese off-road heavyweight AJP is looking to expand its influence in the U.S. market with a street-legal version of its popular PR7 adventure bike for 2018. The factory is keeping power figures close to the vest for the time being, but it’s fairly forthcoming with all the other metrics, and I know the 600 cc SWM engine that powers it puts out something in the neighborhood of 50 horsepower. That said, I’d like to take a look at this latest and final version of the PR7, but first I’d like to take a look at the builder.



AJP USA is a relative new kid on the block, but has been enjoying record-breaking growth for the past few years. Part of this is due to the forceful personality of the seven-time Portugese National Enduro Champion and founder, Antonio Pinto. Mr.Pinto takes a shot at the rest of the “Adventure” world with a back-to-the-basics adventure model that is decidedly not a two-wheel version of a soccer-mom SUV. Did he go too far for a pampered, American market? Is his vision of the adventure genre too close to dual-sport territory to gain a toehold? Time will tell, but meanwhile we can dissect his latest effort to change how we think of off-road machines.

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