What’s in a name? If that name happens to be ‘Rogue,’ well, you’re looking at the substantial brand equity of the best-selling SUV in America, and a vehicle that’s managed to move more units than even the mighty Ford F-150 pickup through the first quarter of 2017. It makes perfect sense, then, for Nissan to swap out the ‘Qashqai’ name that’s used to identify its latest compact crossover everywhere else in the world and go all-in on the ‘Rogue Sport’ badge for the American market.

The 2017 Nissan Rogue Sport more than just a familiar name slapped on a new lunchbox and placed on a lower, more budget-friendly shelf. At its core, it’s a re-think of what a certain slice of sport-utility customers might be looking for in a versatile commuter, and one that seeks to carve out new territory for the automaker rather than simply chip away at the existing Rogue buyer base.
…
Read full post here:
https://www.slashgear.com/2017-nissan-rogue-sport-first-drive-smaller-but-not-lesser-suv-09484031/