2017 Kia Soul Turbo first drive and review – it’s invigoratingly hamstertastic

In an age of homogenized design, the Soul is unmistakably a Kia and, internally, it’s known as the company’s most affordable “halo car”. It’s the heart and soul of the company – no pun intended – and in its eight years of production it has smoked the competition, leaving many in the dust and others out of production altogether. Yup, this car is that good – and per the company, the Soul has multi-generational reach across buying demographics.

Photo by Vincent Nguyen: Soul Turbo

To be frank, it’s an odd looking car – no, not to the extent of Honda Element-odd, but still funky to look at – and that’s a good thing. According to Kia, consumers love it, adding up to 150,000 Soul-addicted drivers on the road last year alone. It’s a fun car that gets you from point A to point B while showing off a lot of attitude in the process. I must confess, when I first saw the Soul my thinking was more along the lines of “what the hell is this thing?” than instant appreciation, and it was only on a later press drive that I finally got what all the fuss was about. Now, new for 2017, the Soul Turbo is a welcome addition to the Kia family.

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