2017 Genesis G90 First Drive Review : Rattling the cage of established luxury players

Automakers ignore the aspirations of global giant Hyundai at their own peril. Cresting a 10-year renaissance that has seen the Korean automaker carve up its Japanese and American rivals in everything from the entry-level compact segment to the hot-selling SUV market, the enormous and unblinking eye of Hyundai’s product planning team has now turned its full attention to the world of luxury. Successful, and lengthy flirtation with the viability of the Genesis nameplate under the auspices of its current hierarchy has lead to the Genesis G90 full-size sedan exploding onto the scene for 2017 as the herald of an all-new, and entirely separate premium brand.

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