You don’t have to put the 2017 Audi S3 next to its A4 sibling to see that, in fitting Halloween style, the resemblance is spooky. Audi’s feisty little sedan has been satisfying eager drivers wanting the punch of the company’s excellent turbocharged engines with the reassurance of its quattro all-wheel drive since 2013. Now, sitting – for the moment, at least – atop a mid-cycle refresh of the whole A3 range, it’s getting a little more expensive and a lot more personality.
The A3 line is an important one for Audi. With roughly 20,000 sales in the US annually, and 30-percent share of its class, it’s the top-seller int the A segment. More importantly, arguably, is that it’s the gateway to the Audi brand: almost three-quarters of buyers come from mainstream automakers.